Product Development Journey
Product Description
DrunR is a mobile platform that helps users make smarter food choices through AI-driven recommendations, real-time nutritional tracking, and integration with restaurants. Core features include personalized virtual agents for meal planning and advice, food logging with macronutrient visualization, a barcode scanner for instant nutrition data, and behavioral nudges like the “Fuckup Button” to support positive habits. Users can chat directly with health advisors, while restaurants and admins manage their operations through dedicated dashboards. A tiered subscription model offers access to premium features, insights, and expert guidance.
Challenges
The original app’s no-code build on Adalo limited performance and scalability, prompting a full-stack migration. A major challenge was balancing future feature ambitions with a focused MVP scope. Designing for behavior change required thoughtful, empathetic UX. Building unified experiences for users, restaurants, and admins added interface complexity. Finally, integrating diverse nutrition goals into a cohesive, intelligent system demanded deep data structuring and AI training.
Solutions Implemented
To address scalability and performance, the platform was rebuilt using Flutter, React Native, and Google Cloud Platform. Core MVP features—food logging, barcode scanning, and a basic AI chatbot—were developed to validate demand. Open-source tools like BabbleBeaver and Gemini AI were integrated to support meal planning, behavior nudges, and advisor interaction. Dedicated interfaces were created for users, admins, and restaurants, enabling seamless collaboration across stakeholders. The foundation now supports future growth into delivery integration, wearable syncing, and corporate wellness use cases.
